Should businesses invest in innovation during an economic downturn?  To discuss, join us on Wednesday, September 16, at the Southeastern Software Association meeting where Jim Lester, VP of Marketing and Product Management, will be a panelist discussing the topic:  “Taking Advantage of the Economic Downturn by Investing in Innovation” 

As a venture capital backed small business, this topic is certainly relevant to us and our investors.   It is also relevant to our customers.   This relevance is paramount, because our company is committed to reducing friction in the way small businesses access capital.   The macroeconomic environment has further exposed the financing challenges faced by these businesses.   Thus, to the extent we innovate during this downturn and find a better way to address this issue, we (our customers and partners included) will be successful.   For a good read on the subject of innovation, we recommend Clayton Christensen’s book, “The Innovator’s Dilemma.”