Have you ever tried to get good information about who your potential customers are?  We are working on a project to draw a picture of our ideal customer. That got me thinking. What if there was a dependable source where I could learn key information about my target market? What if I could find out good, reliable information on the average size of companies within a SIC code in my geographic area?

If you are a Peachtree accounting software user, which probably also means you are a small to medium business, it’s likely you cannot buy sophisticated market data. The latest version of Peachtree Software includes a module called Business Analytics. Business Analytics is primarily a tool to benchmark financial results against other businesses, sliced and diced by region, size, industry, etc. Why not use it to learn about your competitors or your customers? With more than 500,000 customers, the Peachtree userbase is an information gold mine. Plus, the information gets more valuable as more and more Peachtree customers use Business Analytics. And, get the word out about this new module; it can only help you.